Hotel Business

Development and operation of hotels for group accommodation

Catering to needs, mainly for group stays, by developing a series of hotels that make the most of local characteristics in attractive regions throughout Japan, including those of the “fav” brand of hotels for group stays, its premium brand “FAV LUX,” the “seven x seven” brand of high-end hotels redefining modern luxury, its sister brand “edit x seven,” and the “BASE LAYER HOTEL” brand of culture-focused business hotels.
Also making proactive efforts to enhance brand value through the application of unique operational know-how, including developing new hotel content through cross-industry collaborations and enhancing the hotel experience through the use of digital transformation and artificial intelligence.

self hospitality™

By leveraging cutting-edge design, content, and technology, we are redefining the traditional all-encompassing hotel service model to maximize the freedom of guests during their stay while delivering hospitality that enables comfortable and meaningful human connections.

Labor-saving operations

We have built a low-risk earnings model through labor-saving operations, including self check-in/check-out, mobile ordering, and keyless access. Furthermore, our integrated dining and front desk design enables seamless and efficient operations.

Interview

Seeking to create surprise-filled experiences, not simply facilities

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Brand portfolio

fav / FAV LUX

Group & Local/Elevated Group & Local

seven x seven

Playful Luxury

edit x seven

Edited Luxury

BASE LAYER HOTEL

Culture Business

HOTEL FORK &KNIFE

Culture Retreat

FHG hotels Co., Ltd.

A hospitality innovation company that aims to seamlessly integrate creatives, technology, and finance to create new forms of “pleasure” and “hospitality” that align with the times.

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Brand Movie